Read more: winrumors.comMicrosoft has upped the ante on its iPad competitor commercials this week.
The software giant, in association with ASUS, has pumped out four new commercials featuring the ASUS Eee Slate. The new adverts feature businesses, mothers, bloggers and artists, to try and show the practical use of a fully powered Windows 7 machine. Microsoft started advertising its Slate offerings in late February. The software giant has created its own dedicated site for ASUS’s Eee Slate at windows.com/slate. Microsoft’s new commercials are aimed to show how versatile Windows 7 Slates can be by using them in a range of scenarios. The company has no plans to air them on national TV yet but hasn’t ruled this out in future.
Microsoft’s advertizing blitz follows the introduction of Apple’s newest iPad. Apple’s latest iPad 2 features a dual-core CPU, 9x faster graphics and is slimmer and lighter than the previous generation. The company has also included front and rear cameras for use with FaceTime. Microsoft’s hardware partners have slowly been producing iPad rivals. Samsung unveiled its Sliding PC 7 series Windows 7 Slate hybrid at CES earlier this year. The device features Intel’s 1.66GHz Z670 Oak Trail processor, 10.1″ touchscreen, 32GB SSD and 2GB of RAM. The tablet ways just 2.1 pounds and will retail in March for $699. The iPad currently retails at $499 and sold three million units in its first 80 days of release. The iPad is currently selling approximately 4.5 million units per quarter, Bernstein Research estimates.