Microsoft announces a press conference for October 11


It wasn't like this was unexpected, considering Neowin broke the news yesterday that Microsoft would hold a press conference on October 11th, but Microsoft has started sending out invites for a press conference on October 11th in London. While Microsoft has not specified the exact reason for the press conference, Neowin believes that it will be introduction of the Windows Phone 7 platform.

Microsoft recently released the final build of Windows Phone 7 to manufacturing and claimed that the company is "ready". Terry Myerson, Microsoft's Corporate Vice President of Windows Phone engineering, said the company is just getting started. "This has been one of the most incredible product development efforts I’ve ever been a part of," said Myerson. Microsoft workers celebrated the RTM news with an iPhone and BlackBerry funeral at the Microsoft Campus in Redmond.

Windows Phone 7 must succeed as Microsoft has recently been stumbling in the mobile phone ecosystem. With the KIN being considered a major flop, Microsoft is looking to redeem its credibility in the mobile marketplace. It is expected that Microsoft will invest a significant amount of resources to push the platform as it needs to make a return on its investment.


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