Xbox One is selling and Microsoft has regained some of the momentum it lost back at the console's disasturous launch. But will it ever recover to the point where it beats sales of Sony's PlayStation 4?
It's a question that Xbox boss Phil Spencer must get asked a lot. But now, in a frank interview at Geekwire Summit 2015, Spencer has said that his view is that it just doesn't matter.
Explaining that his view has changed over the 18 months he has spent in the job, Spencer explains that he is now focusing on rebuilding trust in the Xbox brand - for example, through announcements such as backwards compatibility - as he admits that Xbox One may now never catch up.